MENTOR, Ohio – Avery Dennison today unveiled its fall 2024 Supreme Wrapping Film™ color collection, Bright Escapes. The three-color collection is crafted to inspire the feelings of joy, excitement, and bold self-expression.

Each color is a gateway to unforgettable experiences. Pool Party Pink captures the essence of carefree days by the pool, filled with laughter and sun-soaked fun. Tropical Vacation Green transforms your ride into the lush, refreshing feel of a paradise island getaway. Popstar Concert Purple brings the exhilarating energy of a live concert, making every drive feel like a front-row experience.

“The new colors are designed to stand out with vibrant, bold hues that evoke the lively spirit of the 90s era,” said Brittany Folino, product manager, Avery Dennison Graphics Solutions North America. “The pink and green boast a striking gloss finish, while the purple shines with a gloss metallic sparkle. Together, they create an array of bright, bold hues that celebrate the joy of living in the moment.”

Avery Dennison Supreme Wrapping Film combines its extensive color change portfolio with outstanding durability, performance, custom versatility and easy-to-apply convenience. Supreme Wrapping Film color change vehicle wraps feature Avery Dennison Easy Apply™ RS adhesive technology, which makes application faster and easier, no matter the skill level of the applicator. The technology enables installers to reposition the film within the first few minutes of applying the material and easily press out any wrinkles and bubbles. Moreover, the film and adhesive technology combination ensures excellent conformability around challenging curves and recesses and clean, long-term removability.

As with all Avery Dennison Supreme Wrapping Film color collections, the new Bright Escapes films are available in 60” rolls, which enable installers to cover large panels with just one piece of material and have fewer seams.

Find more information about the new Bright Escapes films at graphics.averydennison.com/swf and join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram.