Editions   North America | Europe | Magazine

WhatTheyThink

ICScolor and Anderson Vreeland Announce Strategic Partnership

Press release from the issuing company

ICScolor, Inc., the inventor of and global leader in digital color proofing solutions, is excited to unveil a new reseller partnership with Anderson Vreeland, the industry leader in the flexographic printing industry. This collaboration marks a transformative alliance, merging ICScolor's revolutionary color proofing solutions with the vast market reach and product portfolio of Anderson Vreeland.

ICScolor has consistently set the standard for saving time and money while getting products to market more quickly by replacing hard copy proofs with digital color proofs. By uniting with Anderson Vreeland, they leverage a network built upon decades of expertise, an enthusiastic sales force, and a comprehensive understanding of customers' evolving needs in the flexographic segment.

The synergy derived from this partnership is advantageous to both companies, as it dovetails ICScolor's digital proofing solutions with Anderson Vreeland's leading-edge product portfolio, including the Hybrid product line-up to take advantage of the integration with Cloudflow. This mutual relationship is a testament to ICScolor's commitment to the flexographic printing industry and empowers it with tools essential for today's brands and printers.

"As we join forces with Anderson Vreeland, we're not just partnering with a reseller; we're aligning with a leading technology team that is as committed to technological excellence and customer satisfaction as we are," stated Vicki Blake, VP of Business Development. "We sought out the ideal partner with the expertise and reach to bring our products to new heights, and Anderson Vreeland was at the top of our list. The potential of this alliance is exciting."

“Our partnership with ICScolor is an exciting addition to our prepress portfolio,” states Shelly Swanke, Director of Digital Solutions and Equipment for Anderson Vreeland. “It enables us to not only support our customers in streamlining their workflow, but help their customers bring products to market faster and more efficiently.” 

This strategic move converges at a pivotal time when market awareness and brand expectations are driving print service providers to pursue ways to streamline the entire process, and digital proofing is a significant way to do so. ICScolor and Anderson Vreeland cater to this need, ensuring that their clients meet and exceed the modern demands of quality and efficiency.

Discussion

Only verified members can comment.