“Profiles In Print” series features short films that tell the stories of the printing industry

The latest installment in WhatTheyThink’s “Profiles in Print” video series looks at Greenville, S.C.’s BJU Press. Founded in 1974, the company specializes in producing educational materials for Pre-K through Grade 12, promoting a biblical worldview, academic integrity, and innovative technology solutions.

Watch the video here.

Launched in 2022, WhatTheyThink Films is a platform where the industry’s stories can be told in an engaging and entertaining format. Working with an experienced documentary filmmaking crew, WhatTheyThink seeks out the best stories in the industry and brings them to our members. 

“Great communication is ultimately about storytelling, and that’s true of great marketing as well. There are so many terrific stories out there, and we wanted to provide a platform where they can be told,” said Thayer Long, CEO of WhatTheyThink.

“Since 2007, we’ve published nearly 4,500 videos on WhatTheyThink.com. Video continues to be one of our most popular content types, and we popularized the use of video in our industry,” said WhatTheyThink CTO Adam Dewitz. “WhatTheyThink Films takes our video platform to the next level by utilizing documentary-style video approaches and creating longer format video that goes beyond news and interview formats.”

“The other key thing for the backers of our films,” Long added, “is the WhatTheyThink platform and network. Good video production is important, but without viewers those videos won’t have the impact they could. By leveraging the WhatTheyThink digital, print, and social media platforms, the important stories that need to be told will get the exposure they deserve.”

For more information about BJU Press visit www.bjupress.com.

Special thanks to HP and BJU Press making this film possible.

https://whattheythink.com/films/