Press release from the issuing company
Digital payment services provider, dtcpay, has partnered with packaging design agency Burgopak to create packaging for its newly launched global payment card.
The payment card is housed within Burgopak’s sliding packaging system. Messaging and activation information reveal themselves throughout the unboxing, helping to capture attention and contributing to a frictionless setup process.
dtcpay help businesses by providing blockchain technology within their payment platform to provide faster, safer and more cost-efficient transactions. The new payment card allows users to transact at over 100 million Mastercard acceptance locations worldwide.
Dane Whitehouse, Creative Director, Burgopak, said:
“When thinking about the packaging of dtcpay’s payment card, the aim was to encapsulate the brand’s values and demonstrate its vibrancy. Burgopak provided dtcpay with a 'telescopic' sliding packaging design, overlaid with dynamic artwork. Fractal patterns, derived from the primary diamond shaped logo, combined with elegant gradient effects, really help bring the packaging to life.”
Ashlee Zhang, Head of Marketing, dtcpay, said:
“We were keen for users to be able to identify our brand before opening the card packaging, so the external packaging had to be eye-catching, distinctive and convey professionalism. The sliding mechanism makes the unboxing of the card a pleasure, reflecting the ease of the card setup process. We look forward to launching the card and delivering on our promise of making global transactions seamless and cost-effective, and helping businesses stay ahead in the digital world.”
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