Chicago, IL – GPA, the experts in providing global industry and product intelligence to the Digital, Offset and Flexo communities, announce the rebranding of their flagship coated paper line under the Fedrigoni global product brand name, Symbol Freelife. As their longstanding premier product, GPA embraces the Fedrigoni Group’s vision to elevate brand recognition and bring further visibility to their continued global expansion. Recognizing this product line as embodying both unmatched quality and superior press compatibility, print industry trailblazer, Smartpress, in Chanhassen, Minnesota, is broadening their partnership with GPA and bringing the Symbol Freelife offering into their portfolio as a premier option. Supporting their commitment to superior quality print, and world class service, with a focus on social and environmental responsibility, Smartpress is thrilled to announce their collaboration with a brand who aligns with their core values. With sustainability at the forefront of the print industry’s most pressing initiatives, the Symbol Freelife offering allows for endless potential in navigating growing demand from brands for more sustainable solutions.

Smartpress Vice President, Matt Chapman says, “Introducing this new paper option is a natural fit for the discerning businesses and brands we serve. Its premium tactility and aesthetic will make our clients' print projects stand out in their industries. It's also important to our customers and ingrained in Smartpress' values to minimize the impact of our activities on the environment.” Chapman echoes the importance of partnership with GPA and the Group’s goals to provide meaningful solutions to market, understanding the importance of alignment. “By collaborating with eco-minded partners like GPA, we're working toward a more sustainable future,” says Chapman.

Symbol Freelife is a distinguishably elevated coated sheet in the market. Not only does it maintain advantages from a sustainability perspective with Fedrigoni’s EcoVadis Platinum ranking, but it also embodies runnability features and attributes that are unmatched. “GPA’s emphasis on quality, customer-centricity, and sustainability aligns perfectly with our values,” says Jonathan Beck, Director of Print Production for Smartpress. “Through rigorous testing, we’ve witnessed unparallelled print quality and seamless runnability on our presses and finishing devices, resulting in premium products that magnify the creativity and designs of our customers.”

GPA continues to elevate creativity and bring innovative, sustainable, and quality products to the print industry, allowing for expansion in partnerships with printers and brands alike. With the rebranded Symbol Freelife coated paper offering, availability spans across all regions of the country, further solidifying GPA’s dependability to deliver the highest quality to complement and accelerate business strategies. The collaboration with Smartpress magnifies the importance of alignment and shared values that ignites opportunities and lays the foundation for success. The continuous observation of global trends, exceptional material sourcing and a commitment to tangible, sustainable solutions reinforce Smartpress and GPA’s continued strength and leadership in the marketplace.