At drupa TPP forum, X-Rite showcases innovative digital color solutions to help brands better manage print quality across packaging types and substrates for a more sustainable production process.

GRAND RAPIDS, Mich. – X-Rite Incorporated, a global leader in color science and technology, announced that it is participating in the drupa 2024 touchpoint packaging (TPP) forum. The company will demonstrate the latest digital color solutions, helping brands and suppliers produce accurate color across various packaging types and substrates. In Hall 3, Booth B31, X-Rite brand packaging color experts will present multiple sessions on how color specification and quality control software help brands go to market faster while enabling sustainability objectives.

“Consumer attitudes are shifting towards personalization and sustainability adding new complexities to the packaging process from design to production,” said Cindy Cooperman, VP of Global Brand Sales, X-Rite. “At drupa touchpoint packaging, visitors will learn how X-Rite and Pantone digital color solutions and services are helping brands manage print quality across packaging types including recycled and eco-friendly substrates and between global suppliers for color accuracy and consistency on the shelf. As companies introduce new products and SKUs, implementing digital color workflows improves time to market by ensuring a consistent brand identity and removing guesswork that generates waste for up to 30% fewer claims.”

Evolution of PantoneLIVE
For the past decade, leading consumer brands and their designers have relied on the PantoneLIVE™ digital color library suite for the specification and communication of Pantone standards across the packaging supply chain. A critical part of a connected digital workflow, PantoneLIVE integrates with X-Rite formulation, quality control, and color measurement instruments to improve color communication and drive efficiencies and sustainability efforts. With over 84,000 Pantone color choices for the top packaging and printing applications, PantoneLIVE enables brand owners, designers, and printers to feel confident in selecting color standards that are achievable in production.

X-Rite continues expanding PantoneLIVE capabilities and will demonstrate PantoneLIVE Private Library Manager, a new feature allowing brands to add custom brand colors to the PantoneLIVE ecosystem. Brands can leverage pure spectral values for custom color specification throughout the production process to accurately reproduce brand colors on a variety of label and packaging substrates using various printing technologies and ink types.

X-Rite Speakers to Share Expertise

X-Rite experts will be presenting several sessions during the TPP forum, including:

Make the Right Color Decisions During Design, Thursday, May 30 at 3:15 pm
Knowing how a brand color will reproduce in different production scenarios saves time, reduces mistakes, and instills brand integrity. In this session, X-Rite Pantone brand color experts Pieter Mulder and Raf Mulla will demonstrate how designers can visually compare and assess how brand colors will reproduce on different packaging types during the design phase.

Tell a Color Story Like Soap & Glory, Saturday, June 1 at 1:15 pm
Join Pieter Mulder and Raf Mulla to learn how digital color tools helped Soap & Glory decrease their “bespoke pink” brand color from multiple shades to one specified digital target color and reproduce it across 30+ print, ink, and substrate combinations.

The Hidden Cost of Brand Color, Thursday, June 6 at 1:15 pm
Although you may not have a line item in your budget for color, it can impact your bottom line in different places. Brand color experts Linda Hadar and Brian Ashe will explain how digital technologies help brands like Alcon, Coke, Perfetti Van Melle, Asda, L&E, and others set clear color expectations to eliminate onsite press reviews, reduce waste and rework, and create a cost-effective and sustainable print process.

Visit the X-Rite Brand Team at the drupa TPP forum in Hall 3, Booth B31, or all Veralto’s Product Quality and Innovation segment of operating companies, including X-Rite, Pantone, Esko, and Enfocus in Hall 8B, Booth A12, at Messe Düsseldorf in Germany from May 28 to June 7.

For more information or to schedule a meeting with X-Rite at drupa, visit https://go.xrite.com/drupa-brand