Digitally printed textile backdrop and a variety of digitally printed scarves will highlight the quality and versatility of digital textile printing

WhatTheyThink, the leading global media organization serving the printing and publishing industries, today announced it has partnered with EFI to use EFI Reggiani digitally printed textiles to accent the professional video studio WhatTheyThink will be operating onsite at drupa 2024, the world’s largest trade show, scheduled for 28 May through June 7th at Messe Düsseldorf in Germany. EFI will produce a range of scarves that can be worn by video interviewers as well as a stunning “drupa red” backdrop for the studio.  

“I’m excited to be able to wear these stunning scarves on camera,” said Cary Sherburne, Senior Editor at WhatTheyThink and primary video interviewer during the first half of the show. “I had the opportunity recently to view a number of potential designs at EFI’s new facility in Bergamo, Italy, and see some of these pieces being produced on a variety of printers, ranging from the EFI Reggiani COLORS with its stunning color results, to EFI Reggiani BOLT XS at the high end, as well as the EFI  Reggiani ecoTERRA, which will be featured at drupa. The colors are brilliant, and the pieces have a very soft hand feel. Our hope is that having these fabric pieces in our studio and featured on our videos will inspire the textile industry to move faster to adopt digital fabric printing technologies such as those being offered by EFI Reggiani. Digital textile printing is more sustainable and can be more cost effective when considering the ability to move product to the market faster while reducing inventory risk. And long gone are the days when brands, retailers and consumers have any issues at all with the quality that can be achieved.”

EFI will be located in Hall 9, Stands A20-1 and A20-2. Visitors to the EFI stand will be able to experience first-hand the gains that have been made in quality, versatility, and sustainability of digital textile printing. In addition. EFI will be featuring digital printing solutions designed for the packaging and display graphics markets.

Visitors to drupa are invited to stop by the WhatTheyThink video studio, located in Building 7, to view the textile samples EFI has provided and the difference they make in studio appearance.

Get exposure in the drupa daily: https://wttmedia.com/drupa/

WhatTheyThink drupa 2024 coverage: https://whattheythink.com/drupa