RHEINE, GERMANY — ColorLogic GmbH, a subsidiary of Hybrid Software Group, is pleased to announce the appointment of Victor Asseiceiro as Operations Manager. This strategic appointment aims to expand our operations and strengthen ColorLogic's presence worldwide. Victor, who will be based in Rheine, officially starts on May 2, 2024. His role will emphasize supporting and growing ColorLogic’s extensive network of OEMs and channel partners.

Victor Asseiceiro brings over 20 years of experience to his new role at ColorLogic GmbH, covering the entire print value chain and specialized in areas such as packaging, ceramics, sign and display, and commercial print. His expertise extends to both conventional and digital printing technologies and a deep understanding of production processes and color applications that enhance global sales and distribution channels.

Victor has a proven track record in managing award-winning products and advancing product lines, with over a decade in product management roles. His educational background includes a degree in Print and Media Technology from Stuttgart Media University and an MBA from the University of Nürtingen-Geislingen, equipping him with crucial technical and strategic skills. Before joining ColorLogic, Victor developed his industry acumen at GMG GmbH & Co. KG and Electronics for Imaging GmbH, known for his flexible, collaborative approach and strong leadership. His strategic and pragmatic product management style focuses on aligning software solutions with market needs, driving innovation and operational excellence at ColorLogic.

"We are thrilled to welcome Victor to our team," said Barbara Braun-Metz, Managing Director of ColorLogic GmbH. "His exceptional skills will undoubtedly play a crucial role in expanding our business. Victor's industry knowledge and experience will not only benefit us but the entire Hybrid Software Group as well. We wish him a great start and are eager to work with him."

Mike Rottenborn, CEO of parent Hybrid Software Group PLC, adds, “ColorLogic’s products and technology are vital to our growth strategy for packaging and digital printing, which drove our purchase of ColorLogic in 2021. Its founders, Barbara Braun-Metz and Thorsten Braun, have worked hard to support the integration of ColorLogic, but their home is in the United States while the rest of the team is in Germany. Bringing Victor on board will allow Barbara and Thorsten to focus on CrossXColor, the US distribution arm for ColorLogic, as they move into the next stage of their careers.”

Victor is eager to apply his strategic thinking, teamwork philosophy, and grounded approach to further enhance the innovative solutions ColorLogic offers to the print and packaging sector. His appointment is a clear reflection of ColorLogic's commitment to leading the industry with practical, impactful technologies that meet the real-world needs of customers.