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Co-Panelist Announced for Upcoming WhatTheyThink Webinar

Press release from the issuing company

Illustrator and designer Cherish Flieder will join Richard Romano and Debbie Nicholson for Wednesday’s Webinar “What’s Behind the Curtain? How to Break into Décor Printing.” Cherish is a widely acclaimed, multi-award winning, and classically trained artist. Her artistic designs have helped to sell millions of dollars of product all over the world and have been seen in galleries, boutiques, gift, stationery, and garden shops as well as high-end resorts, country clubs, upscale department stores. Cherish will focus on facilitating how designers and printers can find each other and collaborate to take advantage of opportunities in the fast-growing digital décor and wallcovering market.

The market for digital décor has been forecast to grow strongly in the coming years. According to Allied Market Research, the home décor market in general is expected to reach $1.1 billion by 2032 at 4.9% CAGR. Polaris Market Research adds that digitally printed wallpaper alone is expected to reach $21.33 billion by 2032, with 19.4% CAGR. Display graphics equipment manufacturers across the board see growth in these markets, and many have been launching digitally printed wallcovering solutions. And many elements of décor can be produced on equipment you may already have. But how do you break into décor printing?

So join us on Wednesday, April 17 at 1 pm EDT, for helpful tips on how PSPs, display graphics producers, and others can take advantage of this high-growth market.

In this session, you’ll learn:

  • What specific elements comprise “home décor”?
  • What equipment is needed to produce these materials?
  • What are effective strategies for marketing and selling home décor printing capabilities—both to present as well as prospective customers?
  • How can printers find and collaborate with the designers creating digital décor materials?

Register now!

A complete archive—slides and audio—will be available for download following this session.

You have the potential to open the curtain for the exciting possibilities of décor printing. If you are looking to expand into new markets and applications, you won’t want to miss this session, sponsored by EFI and swissQprint.

About the Presenters

Debbie Nicholson is the owner of Think-to-Ink! She is a wide-format printing consultant, columnist, keynote speaker, and masterclass educator. She has been in the print industry for 28+ years. Debbie is passionate and committed to helping printing companies elevate their untapped potential. As the previous owner of a printing company, she understands what it takes to continually navigate change and the strength it takes to endure challenges.

Cherish Flieder has nurtured a global community of well over 40,000 creatives involved in or interested in licensing artwork. The ArtofLicensing.com network that she founded online in 2009 spans across Linkedin, “X”, Meta, Pinterest, Instagram, and Clubhouse. In March 2015, she of?cially launched ArtLicensingShow.com, a private online community where art licensors can post custom and private portfolios for potentially licensing partners to review online, any day of the year, from the comfort of any device.

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software, and workflow.


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