Free Registration at: paperspecs.com/webinar

Palo Alto, CA – We’ve all been there. One moment an alluring piece of packaging catches your eye, the next it practically leaps into your shopping cart after a quick caress. THAT is the power of multi-sensory packaging! And designers will discover the secrets to boosting their own packaging’s ROI in a new exclusive webinar from PaperSpecs.

Designer Kit Hinrichs (Studio Hinrichs) and Jeffrey Hernandez (printing company Classic Color) will show graphic designers how they can use embossing, specialty coatings and other embellishments to boost product sales, even on a limited budget and in short print runs. Enticing examples from their recent collaboration on Sappi’s new book – “The Standard 7: Sensory Packaging” – will provide additional creative inspiration.

Special bonus: Those who attend this webinar live will receive a free copy of “The Standard 7” – one of the most sought-after books of the year for designers. (North American attendees only)

“With one third of all purchasing decisions today made solely based on packaging, I can’t think of a more important topic,” explains Sabine Lenz, founder of PaperSpecs. “It’s not often that you get to hear a renowned designer and trailblazing printer discuss exciting ways to create packaging that appeals to multiple senses at once.”

In this free PaperSpecs webinar you will discover how:
The right coating or specialty effect can build trust in a brand and make the packaging itself more memorable to consumers
To select the right papers to support attention-grabbing embellishments
Heightening your packaging’s appeal to the senses can actually boost your client’s bottom line

Packaging and graphic designers looking for ways to jumpstart their creativity and to make them more competitive in today’s marketplace really can’t afford to miss this free online event.

“See. Touch. Have: How Sensory Packaging Makes the Sale” is free for attendees thanks to the generous support of Sappi North America. Space is limited, though, so be sure to reserve your seat today for this special event at paperspecs.com/webinar.

About Kit Hinrichs
Principal and Creative Director of Studio Hinrichs in San Francisco, Kit studied at ArtCenter College of Design before spending 23 years as a partner at the world famous design studio Pentagram. A recipient of the AIGA Medal, his work is included in the permanent collections of New York’s Museum of Modern Art (MoMA), the San Francisco Museum of Modern Art, and the Library of Congress. His books include Narrative Design: A Fifty Year Perspective, Typewise, and?Stars & Stripes. Learn more about Kit at Studio-Hinrichs.com.

About Jeffrey Hernandez
Vice president of Chicago printer Classic Color, Jeffrey, for nearly 40 years, has been known as a creative trailblazer when it comes to using specialty print effects to help brands achieve exceptional ROI. Whether striving to create brand remembrance, a stronger shelf presence, or truly move the marketing needle, he has concentrated his efforts on being at the forefront of printing and coating technologies that leave lasting impressions. Learn more about Jeffrey at Classic-Color.com.

About Sabine Lenz
Born and raised in Germany, Sabine began her design career in Frankfurt before moving to Australia, and finally the U.S. In that time she’s worked on everything from corporate identities to product launches, with a client list that includes IBM, Deutsche Bank and Oracle. Watching designers struggle to remain current with new papers and print trends, she founded PaperSpecs (PaperSpecs.com) as a one-stop resource for graphic designers to get the swatchbooks, insights and resources they need to create printed pieces that wow their clients. Lovingly referred to by many as the “Paper Queen,” Sabine combines her passion for print with a hands-on approach to sharing her knowledge. Learn more about Sabine at PaperSpecs.com.

Sappi North America
Sappi is a global renewable resource company that uses every part of the tree to make every day more sustainable. From cosmetics packaging and food industry barrier papers to textiles and the clothes you wear, Sappi’s solutions are vital to the future of sustainable alternatives to plastic and other fossil fuel-based products.

Our paperboard brands—Spectro®, Proto® and Proto Litho®—are suited for use in packaging applications that require functionality and superior graphics across a range of market segments, including health and beauty, confectionery, premium beverages and food packaging. Our LusterCote® brand is used for wet-glue and face stock for labeling cans, jars and a wide variety of applications.

Visit us at sappi.com to see our full range of products and inquire about partnership opportunities.