2001 JavaOne Developers Conference -San Francisco, California -June 4, 2001-Macromedia, Inc. (NASDAQ: MACR) today announced new initiatives geared to increase the extensibility of Macromedia JRun, the industry's most flexible and easy-to-use Java application server. To help bring the power of Java development to the masses, Macromedia is launching a campaign to partner with leading Java development tool vendors and working with Intel on JRun support and certification on Itanium 64, and delivering J2EE compatible functionality with the now available JRun 3.1 (see separate release). "Macromedia is working to ensure that JRun is not only the most cost-effective J2EE server, but that it offers the ease of use and open architecture needed to meet the broad range of developers' needs," said Jeremy Allaire, CTO, Macromedia. "JRun has already built an amazing customer and partner base, and these initiatives will make the product even more adaptable to different workflows and infrastructures." "Macromedia JRun is positioned well within the Java application server market with a good balance of price, performance, and features that are attractive to enterprises of all sizes," said Mark Driver, research director, GartnerGroup E-Business Technologies. "Further, Macromedia's broad footprint in the tools and rich media markets will only help to enhance JRun's already extensive reach." With over 10,000 customers, JRun has one of the largest installed base of any commercial J2EE application server and, with over 500,000 downloads to date, JRun is the most widely distributed commercial Java application server in the world. Leading customers include Bank of America, Bass Hotels, FAO Schwartz, FedEx, General Motors, Home Depot, Land's End, Motorola, Siemens, Smart Money, and U.S Surgical. Its extensibility has also made it a success with the OEM/ISV market, which have embedded or integrated the server with their existing solutions. For example, Motorola and Siemens embed JRun for networking, Kana Communications for enterprise relationship management (eRM), MarketSoft for e-marketing, and RSA Security and Entrust Technologies for security. These partners and developers will benefit from a Macromedia Java tools initiative that allows JRun developers to choose from best of breed Java IDEs to develop their applications while ensuring close integration with JRun. This initiative is designed to ensure developers can quickly get up to speed with JRun and the IDE of their choice. Macromedia also announced today that it is working with Intel to formally certify and support JRun on its Itanium processor, the first in a family of 64-bit processors. Corporations that adopt and take advantage of the Itanium processor's floating point performance, 64-bit addressing, large cache, and high bandwidth bus will soon be able to deploy J2EE-based applications using Macromedia JRun, speeding their performance and increasing ROI.