BOSTON –The Grist has launched the first new campaign for new client UPrinting demonstrating the meaning of printing it right the first time, according to Chief Creative Officer, Dan Madsen.

Madsen explains, “When it comes to your print job, there are a lot of little things that can go wrong. And those little things can have a huge impact.”.

The Grist created a video, “Tour Poster” to demonstrate how the wrong size promotional poster can cause havoc for the heavy-metal group and their impending road tour when they discover that the poster is the wrong size. With a nod to a scene from Spinal Tap, the band excitedly opens the poster box to find a 1” X 2” version of the poster. One member decides to quit and is so upset that she could ‘write a love song right now”. Eventually UPrinting was the right answer in the end because “size matters and so does printing it right the first time”.

The video can be seen here: https://vimeo.com/918450703/03a89a3a70?share=copy 

Campaign, breaking this month, will be supported by a national broadcast buy and digital online.

About Grist: Forged from an entrepreneurial spirit of grit and perseverance, The Grist is a Boston-based brand and marketing agency seasoned by years of resourcefulness and work ethic. We’re ideasmiths at our core, transforming the trajectory of brands by harnessing impactful design, handcrafted strategy and ironclad creativity.