The Graphic Communications Association (GCA) has named David J. Steinhardt as President and CEO, effective July 1, 2001. Steinhardt takes over from Norman W. Scharpf, who has served as GCA's President and CEO since 1967. Scharpf, who will retire from active management of GCA on July 1, will become President Emeritus and Strategic Advisor to the organization when it becomes an independent association on July 1. "As GCA moves toward independence from PIA, strong leadership is required. David Steinhardt is widely known for his vision, dedication and ability to take organizations into new areas in response to marketplace dynamics," noted Diane Romano, GCA Board Chair and President, Eastern Region and e-Business Division, Applied Graphics Technologies. Romano acknowledged the contributions of Scharpf. "For 34 years, GCA and the printing and communications industries have benefited greatly from the leadership of Norm Scharpf. As President Emeritus and Strategic Advisor, GCA will continue to benefit from his long experience." Steinhardt was Vice President and COO of GCA from 1985 to 1990. He rejoined the association in early 2001, after serving as Vice President of Industry Relations for PrintNation.com. Before that, Steinhardt served as President of PrintImage International (formerly the National Association of Quick Printers-NAQP). He also was the first President and CEO of the North American Graphic Arts Suppliers Association (NAGASA), and Director of Member Programs for Printing Industries of America (PIA). Steinhardt holds an MPA with honors from George Washington University and a BS, summa cum laude, in History and Education from the University of Wisconsin-Milwaukee. He served as a Presidential Management Intern in the Carter White House and in the Office of Management and Budget in the Reagan Administration.