Hamillroad Software announces the launch of the Bellissima World Tour, an unprecedented global initiative aimed at transforming the image of flexographic printing. Bellissima’s epic 12-month long journey, across 4 continents, 12 countries and 15 cities, kicks off with an exciting and developing partnership with Asahi Photoproducts in Japan this week.

This exciting worldwide adventure will traverse diverse nations in Europe, Asia Pacific, North and South America, and will feature Bellissima’s AI-generated hero animals, representing each country being visited. The aim is to collaborate with partners and customers to satisfy the global demand for Bellissima’s coveted screening technology, including local and international exhibitions and private flexo events for trade shops, printers, and converters, as well as brand owners.

Jane Petrucci, Head of Marketing for Hamillroad, said: “Bellissima World Tour will provide trade shops, printers, and converters with the opportunity to explore the commercial opportunities that exist for their businesses. We have been inundated with interest across the globe and we are looking forward to welcoming new customers to the global Bellissima network.”

Over the coming weeks Hamillroad will be posting regular updates on Bellissima’s mammoth journey – to get involved or for more information head to their LinkedIn page. Stay tuned for updates as we bring the future of flexo printing and AI-generated hero animals to a city near you!