Leading tear tape solutions provider Filtrona Tapes will aim to shed new light on flexible packaging and prove why Supastrip® Prism is the answer when it lands at the UK's flagship packaging exhibition next month.

With just under six weeks to go until event organisers Easyfairs declare the 2024 edition of Packaging Innovations & Empack open for business, Filtrona Tapes has confirmed it will return as one of over 400 exhibitors due to pack of the NEC in Birmingham on 21 & 22 February.

Having recently reintroduced Supastrip® Prism to the market to assist brands and their packaging suppliers in delivering on pack impact and security for a new age, this must-see product is designed to tear through various flexible packaging types, providing quick and easy access. Much like its Supastrip® and Supastrip® PCR counterparts, Prism can be applied to a range of products that use plastic or paper as the primary packaging across a wide range of FMCG applications, from pet food to personal care or food-to-go to frozen categories.

"The value of being versatile keeps businesses thriving in a world of constant change," said Market Development Manager Sarah Rutland. "And in the regular discussions we have with our customers, the ability to add striking design features through holography, adding to the ability of brands to stand out, while maintaining all of the easy opening benefits of Supastrip ®, has had a compound effect, where its value and versatility is difficult to ignore.

"It's fantastic to be back at Packaging Innovations again! With over 7,000 visitors expected at the two-day event, brand protection on the speaking agenda and dozens of top brands on the lookout for clever and seamless ways of enhancing their packaging, we have little doubt that the Prism range will turn heads and prove itself a popular choice."

Already home to the likes of Rippatape®, Supastrip®, RE:CLOSE™ and VakTape™, and a host of other leading tape products that enhance a package's opening, closing, informational and protective credentials, Filtrona Tapes believes its tape application systems make them a smart choice for busy procurement teams.

"We want to make it easy for you to enhance your packaging with tape," added Rutland. "It really is as simple as that! Whether integrating tape to solutions like shrink sleeves, overwrap, flow-wraps, and many more flexible film applications, our easy-to-use applicators enable new or existing lines to apply tape efficiently. Our dedicated in-house team of applicator engineers are on hand to help with everything from supporting application selection to installation and aftercare.

"Whether it's safe opening, multiple re-sealing for longer use, high-quality printed messages, or the protection of products, by visiting stand B80, you will learn more about the unique set of benefits associated with each."

Filtrona Tapes' team of experts will be on hand across the two-day event on stand B80, and those interested in organising a one-to-one discussion should get in touch today.