Survey results will drive our Printing Outlook 2024 special report

If you have not yet participated in our latest survey, there is still time to make your voice heard—but we will be closing it within the next week.

Original industry research is hard to come by, and the limitations of government data make it a flawed tool for industry forecasting. And yet good data is essential for business planning and forecasting, but also sales and marketing resource allocation for all businesses in the supply chain. So we are again asking for your help in helping us gather important industry information.

To that end, WhatTheyThink is conducting its annual survey of printing executives about how their business fared in 2023 and what their outlook and plans for 2024 and beyond are. How did you do this year? What is your outlook for next year?  

This short survey will only take 8–10 minutes to complete, and will ask about this year’s business conditions and your expectations for next year, both your biggest business challenges and your biggest opportunities, and your planned investments for 2024. Additional questions will look at what additional products and services you are looking to add, your hiring and employment plans, the extent to which you have implemented automation, and—everyone’s favorite buzzphrase—“artificial intelligence.”

To take the survey, click here.

To thank you for your assistance we will send you the executive summary of this project and you will be entered to win one of three premium memberships to WhatTheyThink. Please enter your email address in the last question of the survey to receive the thank you items.

The Printing Outlook 2024 report should be available in January.