• Over 700 designers collaborated with Fedrigoni and HP  to generate over 2 million unique and colourful designs

• Used for the first time at this scale, the HP Mosaic tool has applied algorithms to randomly shuffle colours within each design to make different combinations in each book

• Assigned to one of two palettes (orange or green), designers were invited to consider how shuffling a range of colours could influence their design.

• Fedrigoni 366 commemorates the 2024 leap year with a unique generative design created by creative coder and designer Oswin Tickler using HP Spark

London, UK: Fedrigoni UK, the leading global producer of luxury speciality papers and self-adhesive labelling products, has partnered with design studio TM and printer F.E. Burman, using the latest HP Indigo digital print technology to produce Fedrigoni 366 2024.

Since its initial launch in 2017, Fedrigoni has collaborated with design studio TM (TsevdosMcNeil) to unite creatives across the UK for the annual publication. This year's partnership with printer F.E. Burman uses the latest HP Indigo digital print technology. The technology has allowed 731 creatives to harness the power of generative design —meaning every single design submitted to the project looks different in each book. 

Every year Fedrigoni invites the UK creative community to contribute a design that interprets a date of the year given to them at random. This year, a  hand-selected group of international designers have also been invited to participate, broadening the project’s reach even further.

Fedrigoni 366 commemorates the 2024 leap year with a unique generative design created by creative coder and designer Oswin Tickler using HP Spark. Printed to Sirio Ultra Black in white and one special colour, the unique prints have been tipped in by hand to each copy.

Assigned to one of two palettes (orange or green) designers were invited to consider how shuffling a range of colours could influence their design. While they could use the full palette of ten colours, it was up to each designer to decide how many colours in total would be used in their own design. Used for the first time at this unprecedented scale, the HP Mosaic tool applied algorithms to randomly shuffle colours within each design to make different combinations in each book.  

Danny McNeil Creative Director, at TM says:“There is something really special about the link between all the designs this year. The restrictions around colour mean that there is a consistent visual thread that runs through all entries.”

Beyond this, a generative code has been used to randomly shuffle colours in every other part of the book – from the outer jacket to the inner divider pages, no colours are the same from one book to another. These designs are printed on a range of specially treated white papers from Fedrigoni’s Digital for HP Indigo® printing collection. 

Ambra Fridegotto, Marketing Manager, Fedrigoni Paper UK says: “Fedrigoni 365 is known for its sense of community and a creative outlet for those who take part. To have been able to extend this invitation to over 60 creatives from 19 countries across the globe has been amazing. Digital printing is fast and efficient, but we wanted to show how it can also be incredibly creative and diverse, both with the content and with the paper selection.”

Fedrigoni has a swatch dedicated to stocks suitable for HP Indigo printing, which makes the paper selection process much easier. The hardest part for us was narrowing down which papers to use but we managed to choose a variety of white stocks with different shades, textures, and features. I also love the small surprise we added for the leap year using Sirio Ultra Black.”

Since the beginning of their partnership in 2008, Fedrigoni has consistently expanded its HP Indigo® digital selection of certified papers from its extensive range of products available for litho printing. Fedrigoni’s digital range includes coated, uncoated and specialty papers, designed to ensure optimal colour consistency, fast drying and maximum runnability, providing choice and flexibility.

Ade Onabanjo, Director, F.E. Burman, comments: “F.E. Burman are delighted to have been involved in this boundary-breaking production. The complexity of handling over 2 million files speaks for itself, but more broadly it demonstrates the ability of the industry, to harness both design skills and the latest algorithmic software, collaboratively to produce innovative, imaginative products."

On the printing technology and partnership, Andy Pike, EMEA Marketing Manager, HP Industrial, says: “This project always seeks to push the boundaries of what is possible in print. This year’s calendar has done that and more. Combining HP’s SmartSteam designer software and our HP 4Indigo Digital Printing technology every page of every calendar is completely unique – over 2 million unique pages.” 

Fedrigoni 366 2024 is set to launch in December 2024. A limited number of editions of Fedrigoni 366 can be purchased from Counter Print. Profits from sales this year will be donated to Save The Children. 

Fedrigoni 366 2024 can be purchased here. Additional information on Fedrigoni Paper and the Fedrigoni 365 project can be found here and here.