Named Goodloop, company’s award-winning refillable jar concept combines innovative design, sustainability and luxury.

Amsterdam, Netherlands – FASTEN Packaging, a company of leading global beauty solutions provider IBG (Innovative Beauty Group), has introduced its next-generation refillable jar concept, Goodloop, named for its contribution to a circular economy. Combining innovative design, sustainability and luxury, the Goodloop refillable jar is a multi-award-winning concept that serves as a powerful example of how beauty brands can meet lofty sustainability goals while still strengthening their brand identities.

Suitable for cream products, the Goodloop refillable jar features a transparent outer jar with a curved inner portion for a sleek appearance. The jars are fully recyclable, and are comprised of recycled polypropylene (PP) and polyethylene terephthalate (PET).

The Goodloop refillable jar affords multiple decoration areas to reinforce brand identity – for example, by combining embossing on the inner wall with printing on the outer wall. The lightweight bayonet closure eliminates the need for a liner while ensuring leak-free use. Refilling is performed from the bottom with a simple twist.

Previous iterations of FASTEN’s Goodloop refillable jar concept recently received multiple prestigious awards including: a Gold Award at the 2023 German Innovation Awards, a Silver Muse Design Award, an iF Design Concept Award and a Bronze Pentaward.

“At FASTEN, we know just how important it is for brands to elevate their product’s presentation and consumer appeal, but also ensure alignment with corporate sustainability values,” said Ilja Zutt, Managing Director of FASTEN Packaging. “The Goodloop refillable jar checks all the boxes and is a solid example of how our design team continues to push the envelope in developing forward-thinking, eco-friendly packaging innovations.”