New Sales Representative appointed for GEW’s Wood Coating business

GEW has announced the appointment of Justas Zvikas as Sales Representative for Wood Coating. He will service this specialist market globally from his office base in Vilnius, Lithuania.

Zvikas has a wealth of experience, his career in the wood industry began over 20 years ago when he joined German manufacturer Rhenocoll as a Technician & Sales Representative for the Baltic countries. Prior to joining GEW he was Project Sales Manager at Remmers, the leading German paint manufacturer, for some 16 years and was responsible for coating sales across the Baltic states.

GEW recently enhanced its LED product offerings to suit wood coating applications and is seeing rapid growth and interest in its LeoLED product, from prestigious end users and OEMs in this market. This has led to the need to expand the sales team with expertise specifically focused in wood coating. Being based in Lithuania, Zvikas is perfectly positioned within a hub of wood coating activity in Europe.

He comments on the current opportunities in the wood coating market: “The transition to the use of LED curing is accelerating rapidly, as big brands focus on sustainability and reducing operating costs. Furthermore, coating suppliers now have most base coats and fillers readily available in LED-compatible format, at competitive prices.”

Robert Rae, Managing Director of Sales at GEW, comments: “Justas has in-depth experience in wood and moulding coating applications, which will transform GEW’s sales expertise in this market. He will be focusing on introducing GEW through contact and education with co-suppliers and partners, introduction and trials at machinery manufacturers, and of course sales visits to end users. He has a wealth of contacts and relationships all across Europe, which will enable the introduction of GEW products to customers unfamiliar with our expertise and suitability in this area.”

Rae continues: “Justas is a perfect addition to our sales organisation. He is highly motivated to expand on our recent successes in introducing GEW’s LED products to the industry, and has a fantastic understanding of the coatings, the production lines and their curing requirements. We are excited to expand into this burgeoning LED market.”

Zvikas graduated from Lithuania‘s Kaunas Technical University in 2003, with a Bachelor of Industrial Engineering degree. He is fluent in English, Lithuanian and Russian.