Editions   North America | Europe | Magazine

WhatTheyThink

WhatTheyThink Informational Webinar for drupa Exhibitors Drew Significant Interest

Press release from the issuing company

Session outlined both drupa Daily and WhatTheyThink sponsorship opportunities and programs available to exhibitors leading up to and during drupa 2024 

WhatTheyThink, the leading global media organization serving the printing and publishing industries, today reported that its informational webinar about drupa sponsorship opportunities generated significant interest from a wide range of exhibitor companies from around the world. The session was designed to provide drupa exhibitors with detailed information about specific programs and sponsorship opportunities associated with the drupa Daily, which will be published by the WhatTheyThink team during the 2024 drupa trade fair. The webinar recording is available here: https://wttmedia.com/drupa-daily-sponsorship-opportunities/ 

In addition to drupa Daily sponsorship opportunities, the session also highlighted sponsorship opportunities available as part of WhatTheyThink’s typical drupa coverage, including sponsored video interviews, booth tours, product spotlights via video and/or email, and more. Plus, in order to keep the industry and potential drupa attendees informed leading up to the event, WhatTheyThink will be publishing a “Road to drupa” series of video interviews with printers, industry analysts, and exhibiting companies.  This series will kick off in March and run up to the start of drupa.  Exhibiting companies will have the ability to sponsor videos as a part of this series to help support and fund the effort.  

drupa is the world’s leading trade fair for printing technologies, held every four years by Messe Düsseldorf in Düsseldorf, Germany. The next staging will take place from May 28 – June 7, 2024.

“We were very pleased with the response to this informational webinar,” said Eric Vessels, WhatTheyThink President, “and we believe that there are many exhibitors who were not able to attend the session and will take advantage of the recorded session. We are proud to have been entrusted by Messe Dusseldorf with the responsibility of producing the daily show printed publication during the event, in English and German, and are rethinking the entire process to ensure the drupa Daily, in addition to being a guide for show attendees, is also a clear demonstration of the power of print. This includes printing the drupa Daily on the show floor and using flexible production methods and historical trends of drupa daily attendance to estimate the number of copies needed each day to minimize waste and ensure a more relevant and sustainable publication.” 

Webinar attendees, both real time and with the recorded session, can download both the drupa Daily and WhatTheyThink’s drupa 2024 Media Kits for a complete catalog of all of the sponsorship opportunities available leading up to and during this important industry event.

For more information and to access the 2024 drupa Daily Opportunities webinar, visit https://whattheythink.com/drupa 

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

About drupa

As the world’s leading trade fair for printing technologies, drupa stands for inspiration, innovation, top-class knowledge transfer and intensive networking. With the motto “we create the future”, drupa will serve as the global meeting point, presenting the visions of the print and packaging industries along the entire value chain. The 2024 edition will specifically focus on the mega trends sustainability and digitalization, in addition to many more relevant trends in an inspiring setting. The exhibits will be complemented by an extensive ancillary program and five special forums: the drupa cube, drupa next age (dna) as well as touchpoints packaging, textile and sustainability.