Press release from the issuing company
Bringing solutions for D2C sales and new NFC tag for liquid detection to leading European trade show for luxury packaging
Tokyo – Toppan, a global leader in communication, security, packaging, décor materials, and electronics solutions, will participate in LUXE PACK Monaco 2023, the premier trade show for creative packaging, from October 2 to 4.
The luxury brand market is recovering robustly, but this also means damage caused by counterfeit goods is once again on the rise. In addition, the ubiquity of online purchasing, the diversification of customer touchpoints, and an increase in the legitimate reselling of used goods via secondary distribution channels are driving needs for product authentication and enhanced consumer management by brands.
At LUXE PACK Monaco 2023, Toppan will show brands in the European luxury sector how they can address these challenges with a range of solutions, including high-security NFC tags for authenticity verification and opening detection, a state-of-the-art ID authentication platform, NFC solutions tailored to the growing market for direct-to-consumer (D2C) sales, and a new NFC tag that can detect the volume of liquid in a container.
Main solutions on show
Toppan’s NFC tag solutions help brands in the luxury goods, alcoholic beverage, and cosmetics sectors provide authenticity verification, prevent grey market diversion, and strengthen consumer engagement.
Demonstration of object ID management using an authentication platform
The Toppan booth will run demonstrations of an ID authentication platform provided in collaboration with Belgium-based Selinko. The solution involves assigning unique IDs to individual products to enable the status of each one to be managed and tracked on the platform. As a technology for digitally proving a product’s authenticity, it has been featured in the 2023 luxury and technology report issued by the Comité Colbert association of French luxury brands and Bain & Company.
In addition to verifying that a product is genuine, it is also possible to confirm information on location. This means that when users scan tags, the location and time of the scan can be checked on the platform to facilitate detection of grey market diversion, management of individual items, enhanced marketing strategies, and brand protection.
D2C sales enabled by ID authentication platform and NFC tags
New NFC tag that detects liquid volume
Plastic-free eco-friendly tags with paper-based substrate
Visit Toppan’s event page for more information:
https://www.toppan.com/event/Toppan_Smart_Packaging_Solutions.html
About Luxe Pack Monaco 2023
Dates: October 2 to 4
Venue: Grimaldi Forum Monaco (Principality of Monaco)
Organizer: Luxe Pack (Headquarters: Oyonnax, France)
Official website: https://www.luxepackmonaco.com/en/
Toppan booth: AC02
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