RESTON, VA – Commercial and in-plant printers and trade shop managers seeking to deliver high quality materials more cost-effectively can not afford to miss GUTENBERG FESTIVAL 2001, May 17-19, at the Long Beach Convention Center in Long Beach, CA. This show is the ONLY event in the western U.S. for the prepress, printing and converting industry. More than 20,000 professionals are expected to view the newly released products and technology exhibited by over 300 leading manufacturers. Early registration is advised and can be quickly completed online at www.gutenbergfestival.com. A special discounted rate is being offered if registering before April 19, 2001. Digital printing solutions highlighted at GUTENBERG FESTIVAL 2001 will include computer-to-plate developments, direct imaging presses, prepress software packages, preflighting and new paper grades. Other technology of interest will include color copiers, digital duplicators, and variable-data software. GUTENBERG FESTIVAL 2001 provides an opportunity for attendees to view live product demonstrations and speak with experts on-site. In cooperation with the Graphic Arts Show Company (GASC®), the Printing Industries of Southern California (PIASC) will organize a comprehensive educational program with real take-home value. Ten full day and 31 half-day sessions will be led by some of the industry’s most knowledgeable and respected authorities. Designed to facilitate professional networking and information sharing, conference program attendees can choose from a wide range of topics, including electronic prepress, computer-to-plate and color proofing. Produced by the Graphic Arts Show Company (GASC®) and sponsored by the industry’s three leading trade associations, the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting TechnologiesSM (NPES®) and Printing Industries of America (PIA), GUTENBERG FESTIVAL 2001 is the ONLY event in the Western United States that "builds your business from design to delivery."