ELMSFORD, N.Y.-May 8, 2001--The Computer Products Division of Fuji Photo Film U.S.A., Inc. is introducing the ColorTag(TM) series for DLTtape(TM) IV data cartridges, an innovative, yet simple solution for basic cartridge identification and data storage management. ColorTag is standard DLTtape IV product with color molded write-protect switches available in four colors: red, blue, yellow and green. The addition of this highly visible and permanent color feature will provide DLTtape IV users with a basis for identifying cartridge content, allow for the segregation of cartridges for specific storage systems or tape libraries or add special notations. All of these organizational benefits are critical to the working efficiency of enterprise-class data center environments. "End users have told us that quick cartridge identification is a key component of data center efficiency. The ColorTag series, like our clear product cases and Security Seals, is yet another example of how Fujifilm innovation is often inspired by end user needs," said Steve Solomon, Senior Vice President and General Manager, Computer Products Division, Fuji Photo Film U.S.A., Inc. It also highlights the benefit of being the only media company manufacturing DLTtape in the United States," continued Solomon. " This proximity to our end users and resellers improves our reaction time to demands of the market." "DLTtape is often used in open system environments, where software formats, applications and system hardware are diverse. ColorTag was created as a solution to assist our users in this challenge," said Rob Corini, Senior Product Manager, Computer Products Division, Fuji Photo Film U.S.A., Inc. End users often apply various forms of labels or stickers to the outer shell of a DLTtape IV cartridge as a basis of identification. Since the labels are adhesive, there is chance for detachment while the cartridge is loaded into a drive. This detachment could result in significant drive damage, not to mention the loss of important data. Unlike exterior labels, the ColorTag write-protect switch is permanent, making it a safe solution for ensuring hardware and data security. The position of the ColorTag write-protect switch is also significant. It's located on the spine of the cartridge where slide-in bar code labels are often affixed. Since most end users store their archived cartridges with the bar code label visible, the ColorTag switch will be prominent. In addition, Fujifilm's ColorTag solution is consistent with Quantum Corporation's product specification for DLTtape hardware and media. According to the specification, affixing any adhesive label to the DLTtape cartridge is in violation of the company's specification and general handling guidelines. Non-compliance to the specification may be construed as misuse or mishandling and void the manufacturer's warranty. "Fujifilm's introduction of ColorTag DLTtape IV product clearly answers end user demand for a unique cartridge identification feature," said Brian Kaplan, President, Corporate Express Imaging. "It's also much safer for data security and system hardware than the current methods of identification like adhesive stickers or labels. I believe that Fujifilm's latest introduction will be well received by the market and Corporate Express Imaging is proud to facilitate the introduction." Fujifilm will begin shipping ColorTag product over the next quarter. ColorTag initiatives for other Fujifilm tape products are currently under evaluation. For more information about Fujifilm's ColorTag program and its full line of data storage products, visit Fujifilm at Networld + Interop 2001 Booth #2065, the Computer Products Division's Web site at www.fujifilmmediasource.com or call 1-800-488-3854.