ST. LOUIS, Missouri — Baldwin Technology Co. Inc. has launched a new set of resources for sheet-fed and web offset printers at PrintEnomics.com with the release of the “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” eBook.

Its PrintEnomic$ website offers curated resources that analyze trends and issues impacting not only sheet-fed and web offset printers but also narrow web and corrugated printers. Separate eBooks, videos, podcasts and instructional guides are available to help maximize printer profitability in all three specialized areas.

Baldwin is a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries.

More than 5,000 print industry professionals have already downloaded or viewed earlier-released eBooks centered on narrow web (“Untangling the Web”) and corrugated (“From Beast to Beauty”).

Through interviews with customers, industry insiders, in-house engineers – and reviews of the latest reporting – Baldwin explores four trends in the “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” eBook:

The resurgence in book publishing
Labor challenges
Direct mail marketing as a cure for screen fatigue
Sustainability

“In all industries, learning from our peers and industry specialists often gives us a new perspective on our challenges and opportunities. This is what PrintEnomic$ is all about. Helpful unbiased resources for printers of all stripes to get ahead and stay ahead,” said Baldwin Chief Marketing Officer Simon Blake. “This content is serious, and designed to be easy to digest and practical to implement. Our relevance in the print industry goes far beyond what we manufacture, it is rooted in how we can help our customers be more successful.”

Download “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” at printenomics.com.