London, UK—Environmental responsibility is increasingly becoming a primary focus for major brands when purchasing printed products and negotiating contracts. As responsibility is passed on through the supply chain, it is becoming necessary for suppliers to identify the carbon impact for all their products. Without this crucial information, a competitive advantage within the marketplace is lost. Carbon footprints are rapidly emerging as a key and influential factor in purchasing decisions, on par with price.

With this in mind, printIQ has developed Carbon Connect, a brand-new feature operating within V47 of its MIS. This feature seamlessly works in conjunction with our partners, CarbonQuota, who specialise in automated carbon accounting for the print and packaging sectors. The Carbon Connect release for printIQ MIS empowers users to generate a carbon footprint figure directly from the system for every quote. This up-front, item-level data subsequently equips end customers with the necessary information to accurately assess the environmental impact of the materials used in each print campaign.

Rob Thurston, UK Sales Manager for printIQ stated, “The need to know this information is becoming incredibly important across Europe. Big brands are listening to their audience and want to show that they are responsible for their actions. Our MIS helps them do this early in the cycle with an automatic exchange of data between IQ and CarbonQuota.”

Dominic Harris, Director and Co-founder of CarbonQuota commented, “Carbon Connect enables all printers to be able to talk about carbon with confidence. Providing all the tools needed to increase their offering to clients, increase revenue and reduce their own carbon footprint. Sustainability is a topic that is increasing in relevance daily and carbon footprinting remains at the core of good sustainability programmes.”