Wovenmedia and Former Head of In-Club Media at Sam’s Club Discuss this Industry Trend at P2P’s Retail Media Summit in Chicago June 28

San Francisco – On June 28 at 4:15pm CT, Wovenmedia’s Head of Sales Neel Jacobs and former Head of Sam’s In-Club Media Network, Michael Hiatt, will discuss how some of the largest U.S. retailers, like Sam’s Club, have successfully built highly profitable retail media networks in physical stores.

"Extending the reach and profitability of a media network is a retailer's primary monetization objective. Our session will help inspire key decision makers and influencers within this discipline," said Michael Hiatt, now President of Dynamic Retailing. He added, “When compared with online retail media networks, In-store retail media ad inventory offers tremendous flexibility and extremely high, measurable impressions.”

“Retail Media Networks have been making a killing in the digital space, but over 80% of transactions still happen in physical stores,” said Jacobs. He added, “Come see how to tap into this massive opportunity by bringing Retail Media into the store and at the point of purchase.”

The 30-minute session titled, Building and Effectively Monetizing Your In-Store RMN will address why physical stores have the potential to deliver the most valuable retail media inventory.

Those attending the session will learn:

• Why in-store media has enormous potential as an extension of online RMNs.
• How to derive the most value from in-store media that is closer to the point of purchase and has a more direct effect on buying decisions and sales lift.
• How to leverage industry partners to effectively navigate potential operational and technology hurdles to build high-performing, flexible, and scalable media networks in physical stores.

To register to attend P2P’s Retail Media Summit, which runs June 28-29, go HERE.

Wovenmedia is the only digital signage solutions provider with a unique offering that combines powerful software with a full suite of services and a premium content library. Wovenmedia’s proven expertise at building and managing enterprise-scale media networks drives customer engagement across thousands of screens at retail. Wovenmedia powered networks reach 75 million monthly viewers across 150,000 screens helping to elevate the customer experience and generate in-store revenue.

For more information on Wovenmedia’s products and services go here or call Neel Jacobs, Head of Sales at 720.353.3233, or email him at [email protected].