ELMSFORD, NY, May 1, 2001 - Today, Fuji Photo Film U.S.A., Inc., further strengthens its leadership role in digital imaging with the launch of a new national marketing campaign - the FinePix "Picture of America" Tour - which is designed to dispel the myths and misconceptions of digital photography among consumers and promote Fujifilm's leading position in digital imaging for both innovation and design. The campaign will teach consumers how to optimize picture making and picture taking with digital images through Fujifilm's simple four-step solution: "Shoot, Store, Print and Share." The highlight and most visible element of the tour is the 75-foot long, 18-wheel FinePix Truck that serves as a touring interactive information center for Fujifilm's FinePix digital cameras, photographic services and other digital products. Visitors will enjoy a hands-on experience using FinePix digital cameras as well as the storing, printing and sharing options with Fujifilm's simple four-step "Shoot, Store, Print and Share" solution. The Truck also features a digital "living wall" of images taken with the complete line of FinePix digital cameras. "Even though consumer interest in digital photography is soaring, many consumers are hesitant to jump into digital imaging because it seems too complex," said Stanley E. Freimuth, Executive Vice President and Chief Operating Officer, Fuji Photo Film U.S.A., Inc. "We designed the FinePix ÔPicture of America' Tour to make digital photography more accessible to consumers by simplifying the technology and providing the education they need to make informed purchasing decisions. By showcasing our complete line of digital imaging and information products, services and e-solutions, our goal is also to build brand awareness as well as demonstrate the potential of digital imaging to both consumers and retailers."