(September 11, 2008) More than 70 Xerox customers and industry experts gathered at the Xerox Gil Hatch center in Webster, N.Y., for a recent thought leadership workshop about advancements in the digital and photo book market. Attendees heard the latest in photo book printing as Xerox and partner DigiLabs digitally produced 80 copies of a photo book, from creating the content to picking the finished product up off a Xerox iGen3 110 Digital Production Press, in less than 30 minutes.
 
The demonstration was part of the two-day event which also featured speakers Andrew Pate, vice president of operations, LuLu.com, who discussed Lulu’s growth and innovation using print-on-demand technology and Larry Klein, director of North America operations for Wolters Kluwer Health Publishing, who spoke of the market opportunity in the professional digital book printing market.
 
“This was a workshop that showed customers that the creation of high quality digital books and photo books doesn’t have to be a complicated process,” said Xerox’s Brian Segnit, manager of Digital Photo and Book Printing Marketing. “Specialty photo products such as photo books are an easy way to add a profitable new revenue stream to photo labs, quick print shops or commercial print environments.”
 
A few days later, the Hatch center was busy once again as 76 Xerox customers and prospective customers received insight into the latest strategies for personalized marketing in a direct marketing thought leadership workshop.
 
The session highlighted case studies and testimonials through various presentations including keynote speaker Alan Rosenspan, president of Alan Rosenspan & Associates. Rosenspan discussed applying critical thinking to execute creative and effective direct marketing, including more than 100 tips to be successful. Marketing consultant, Jeanette McMurtry of e4Marketing, discussed the need of emotional marketing to generate a connection with individuals and create a positive customer experience. Additionally, Xerox customer, Karen Keenan of Associates Graphic Services, shared how her company has successfully delivered personalized marketing programs to their clients in Retail and City Government.
 
“Recognizing the trends in direct marketing helps our customers produce more powerful and effective campaigns,” said Toni Schottenhammer, Direct Marketing Segment Manager, Xerox Corp., whose presentation highlighted the Xerox 1:1 lab, a program allowing customers to test customized print communication over standardized direct mail messages. ”It is workshops like these that keep Xerox’s customers ahead of the curve.”