The company unveiled a new visual identity and corporate website to reflect its focus on what's next.

MEMPHIS, Tenn. -- International Paper announced a new corporate website to coincide with a company rebrand. As the company celebrates its 125th anniversary in 2023, the rebrand highlights the resilience of International Paper, the sustainability of its mission and its commitment to creating what's next.

The new branding is rooted in the company's legacy of safety, ethics and stewardship. It embodies a renewed sense of purpose, energy, and optimism, and marks another major milestone in the evolution of International Paper.

"IP is meeting today's needs for renewable, fiber-based packaging and pulp while sharpening our focus on the future," said Mark Sutton, chairman of the board and chief executive officer. "As we embark on the next 125 years, we are here for what's now and creating what's next for our stakeholders"

The new branding was rolled out globally at the beginning of this month and includes an updated website. The new website, which launched last week, includes an enhanced experience for customers and acts as a one-stop-shop for stakeholders to see first-hand IP's commitment to being among the most successful, sustainable and responsible companies in the world.