Covid changed the company dramatically. “Previous to Covid, we had focused on marketing portals and related support. That business depended heavily on events and tradeshows—more than I realized at the time. We had a brisk digital business, but our offset business never returned to where it had been during 2019 and the beginning of 2020 when Covid hit.” So Daniels decided to sell the printing division.

“Jami let her top management know that she was going to market the commercial printing company and they were instrumental in providing information and helping advise Jami in the final decision to sell to Allegra,” noted Evans.

Daniels noted that several things about the printing portion of her business made it attractive to Allegra: solid account relationships, strength in the marketing portals space, and accounts unique from Allegra’s. She said the company’s grit also stood out: “We have a reputation for quality and for tackling projects that are hard.”

GAA was integral to the sale because of its comprehensive knowledge and connections in the graphic communications industry nationwide. “The people that I knew that I thought would be eager buyers turned out not to be,” said Daniels. “I am pretty sure I would never have found my way to Allegra if GAA hadn’t been involved.”

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