GMG Color, the developer behind a suite of market-leading color management tools, has shared its view of how printers can address well-documented workforce challenges into 2023 and beyond.

The business believes that the key lies in creating fundamentally more intuitive knowledge acquisition ways that create simpler onboarding and upskilling of current employees, backed by comprehensive training and technical support from supply partners. GMG Color has also elaborated on how these principles are guiding its own development of products and services for the print industry.

As the print sector continues to react to workforce shortages, believed to represent 3.4 million fewer workers than pre-pandemic levels in the US overall, the business believes that a connected approach, like the one it takes, is crucial to supporting the long-term health of the industry.

Paulo Monteiro, Vice President at GMG Color, explains: “We know that color management is one of the more complex topics for employees to learn and printers are currently stretched to the limit with current workforce shortages. We believe that the strategy we're adopting at GMG Color is valuable in helping ease some of these pressures. We have a comprehensive approach to supporting our customers, providing a range of technical services including training solutions to upskill their workforce.

“This is particularly important in the face of onboarding the next generation of print professionals. As we aim to introduce new blood to the industry, we need more efficient and effective ways to transfer knowledge, so we prioritize that for our customers. We keep this at the very center of our business; with connected services and putting our expertise to use, we are focusing on easier dissemination of knowledge and playing our part in the continued success of the industry.”

The GMG Color product range includes a wide range of color management solutions designed to support printers and color specialists in a high-speed, high-volume market. The range includes GMG ColorServer, which enables the separation and conversion of detailed print data and parameters to other color space outputs without the need for complicated or time-consuming manual interventions.

Monteiro added: “The GMG product range performance speaks for itself but it’s the support package we’re putting behind it that is truly adding value for our customers today. For example, we’ve committed to a 1-hour turnaround on first inquiries to our company – we know how important instant information and decision making is in a fast-moving market - and have a 99% approval rating for our technical support. We have also integrated our internal and external sales teams with our marketing function to ensure we deliver a completely cohesive customer experience and full support.

“Through the coming year, all printers will be looking to secure workforce productivity by making the best possible use of resources. We want to lead by example, and we know that supporting our customers as if we are simply an extension of their own team is the right approach.”

To learn more about GMG Color’s range of color management software solutions, visit www.gmgcolor.com.