WhatTheyThink today announced the acquisition of Inkjet Insight. Inkjet Insight was founded in 2017 as a partnership between Elizabeth Gooding of Insight Forums, Mary Schilling of Schilling Inkjet Consulting and WhatTheyThink. WhatTheyThink is now the sole owner.

The platform has grown to become an internationally recognized brand associated with in-depth coverage of inkjet technology and business use cases. Starting with coverage of production inkjet presses aimed at transaction printing, direct mail and graphic arts applications, Inkjet Insight has expanded to cover packaging, textiles, industrial applications as well as component technologies for bespoke integration projects. Regional focus has also expanded with contributing experts located throughout the U.S. and Europe.

“We are proud to have acquired Inkjet Insight,” said Eric Vessels, President & CEO of WhatTheyThink. “We look forward to amplifying the value of Inkjet Insight as an unbiased inkjet resource in the printing industry through cross-promotion within our media platform. This will add value to all of our members and sponsors.”

Elizabeth Gooding will serve as managing editor of Inkjet Insight and Mary Schilling will continue to contribute expert technical analysis on inkjet printing as well as consulting services.

Visit InkjetInsight.com

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow. WhatTheyThink is a part of the Association for PRINT Technologies (APTech).