As a sought-after B2B marketing expert with 30+ years of experience, authority in the field of Generational Marketing, and keynote speaker at major industry events (most recently at Xplor22 September 13-15), Joanne Gore, President of Joanne Gore Communications, will be doing much more than “talking the talk” at this year’s Printing United Tradeshow.

TORONTO - Joanne Gore Communications Inc. (JGC), a full-service, B2B marketing agency is excited to announce that, Joanne Gore, President, together with Brayden Foreht, Gatekeeper and Content R&D Manager, will be “walking the walk” – visiting with virtually every major vendor and exhibitor, as well as talking to attendees at this year’s Printing United Tradeshow October 19-21 in Las Vegas, Nevada.

As a full-service agency fueled by a passion for print, they’ll be asking questions that look at what’s happening now, what’s happening next, and what’s happening later, for an industry emerging from a pandemic, and reeling from supply chain challenges, paper shortages, and the great resignation. Questions like: What will 2023 look like for your company? Have you rolled out any new products this year? What gives you optimism heading into the new year? How have you prepared for a new generation of buyers and staff? How did the pandemic affect you? Are you experiencing substrate shortages? And of course, what’s on your holiday wish-list?

“This event is a rare opportunity for us to talk in-person to those in the industry who’ve endured an exhausting couple of years, and pinpoint what specific challenges the industry faces in 2023,” Gore said. “We need to re-engage face-to-face with equipment vendors and their customers and listen intently to what they have to say. From what we learn, we’ll continue to do what we do best – help B2B software, hardware, manufacturing and printing companies attract a new generation of buyers with programs that generate awareness, engagement and growth.”

Wearing many “hats”
At Printing United, Gore will be wearing many hats and be involved in special events including:

Xplor Breakfast Panel

As Xplor Association Vice-Chair, Joanne will be assisting at Xplor’s complimentary Breakfast Panel, Thursday, October 20 from 7 am to 8:45 am, at the Las Vegas Convention Center’s North Hall, Room N115-N117.

This informative event will be moderated by industry experts Pat McGrew (a well-known ‘evangelist’ for inkjet productivity, co-author of 8 industry books, and a regular contributor to Inkjet Insight and WhatTheyThink.com) and Ryan McAbee (Associate Director for InfoTrends' Production Workflow & Custom Communications Service).

Registration acceptance includes VIP reserved seating for U.S. Postmaster General Louis DeJoy's keynote presentation at 9 am.
For full details about the complimentary Xplor breakfast panel: https://web.cvent.com/event/fb5e7c00-3871-4bb5-b1a7-0a8c9926b908/summary 

Taktiful

Gore will also be representing Taktiful, as its Chief Marketing Advisor. Based in Melbourne, Florida, Taktiful is an international consultancy connecting people to brands using the science of touch. The company made its debut at the Amplify tradeshow for print finishing and embellishment, June 14-16 at the Minneapolis Convention Center. Gore will report on the wide array of new #sexyprint and digital embellishment solutions featured at Printing United.
For more information about Taktiful, visit: www.taktiful.com.  

Living on the Cusp™

Gore and Foreht will also be meeting with people from virtually all age groups to better understand their business expectations – and most importantly, why and how they buy. This will help to further refine JGC’s recently-announced Generational Marketing Programs, and the duo’s highly anticipated new video podcast series: Living on the Cusp™

To learn more about JGC’s Generational Marketing Programs: www.joannegorecommunications.com/generational-marketing 

Joanne and Brayden are looking forward to meeting with you at Printing United and hearing what you have to say.

To arrange a meeting with Joanne personally at Printing United, please click on this link:
https://calendly.com/joannegorecommunications/let-s-meet-at-printing-united 

To attend Printing United for FREE:
https://www.compusystems.com/servlet/AttendeeRegLoginServlet?evt_uid=480& 
Use code: 257931 (courtesy WhatTheyThink!)

To register for the complimentary Xplor breakfast panel (includes real bacon!):
https://web.cvent.com/event/fb5e7c00-3871-4bb5-b1a7-0a8c9926b908/regProcessStep1