TORONTO -- The world's leading eBook portal, eBookAd.com Inc., has announced today that they have created three separate alliances with on-line electronic booksellers to offer titles in hiebook format. The relationships will seriously extend the availability of content when hiebook, a third generation eBook reading device, is launched later this year. "Solid partnerships, such as the ones we are announcing today, are extremely important to our business model. This first round of premier partners is especially gratifying as each one has unique talents and has excelled in several different areas.", said eBookAd.com Executive Vice President Dustin Revin. "This is only the beginning of our strategy to make hiebook-formatted titles the most widely available format for eBooks." Detailed information about the product is available at http://www.eBookAd.com. Fictionwise.com , which launched in June 2000, focuses on selling award-winning and high-quality fiction eBooks by top authors. Fictionwise co-founder Scott Pendergrast said, "We are looking forward to offering our titles in hiebook format. eBookAd has consistently been one of our top affiliates and we are thrilled to extend our relationship to include such an exciting new product." CyberRead is a well-established eBookstore offering Trade and Independent published books, magazines, novels, and comics in electronic format. CyberRead already sells hundreds of titles from leading publishers such as Hard Shell Word Factory, Wordbeams and iPublish.com at Time Warner Books. CyberRead President and CEO Marilyn Jenkins commented, "Adding hiebook-formatted titles to our line-up will be a welcome addition for both our publishers and our readers. We are excited to partner with eBookAd to extend the offerings of our site." BookSurge.com , which went on-line this week, aims to create a point of convergence for Internet based publishers by empowering them to offer eBooks in the reader's preferred format. In conjunction with their sister company, Digitz.net , BookSurge is also offering Print On Demand paperbacks which are printed and shipped within 48 hours of an order. When hiebook titles become available on the site in the summer of 2001, there will be an estimated 10,000 titles available. BookSurge co-founder Mitchell Davis stated, "We were impressed both with the functionality of the hiebook device and the business approach of eBookAd.com. We are happy to be working with them to offer our first device-oriented format."