Executive will oversee CPO’s business development and external messaging,
as well as manage customer relationships.

WAYNE, NJ – Reed-Lane, a New Jersey-based contract packaging provider serving leading pharmaceutical manufacturers, has promoted executive Josh Goolcharan to Director of Sales & Marketing. In his new role, he will oversee the CPO’s business development and external messaging operations, while managing all customer relationships both directly and through team members.

In his previous role with Reed-Lane, Mr. Goolcharan was the Strategic Account Manager, where his responsibilities included managing several key accounts at Reed-Lane, overseeing the launch of all new customers and products, and managing the other Account Managers at Reed-Lane. As DOSM, his role expands to encompass all high-level customer inquiries, ensuring both adequate lead times and competitive cost. He also will lead new customer projects to ensure efficient ramp-up and establish longstanding relationships.

Naturally, Mr. Goolcharan’s new role also entails accruing and closing new business opportunities. He will accomplish this through oversight of all marketing endeavors, including trade show participation, brand marketing, advertising and public relations campaigns. He also will assume authority over the company’s website, www.ReedLane.com.

Headquartered in Wayne, NJ, Reed-Lane has over two dozen dedicated production suites for pharmaceutical packaging operations. Founded in 1959, the company has four main specialties within the pharmaceutical contract packaging industry: blister packaging, bottling, pouching and convenience vial filling as well as extensive secondary capabilities in labeling, cartoning, card sealing and kitting of vials and syringes.

“Josh’s experience working directly with all disciplines within our customer base and knowledge of the contract packaging business combined with his easy demeanor make him uniquely qualified for this position. He will adapt to his new role very quickly in a transparent manner and help Reed-Lane customers succeed while moving Reed-Lane toward continued growth.” Joe Luke VP Sales, Reed-Lane, Inc.

Mr. Goolcharan graduated from Drew University with a degree in Finance. He resides in Morris County, NJ.