After 25 years, interactive print technologies such as QR codes and augmented reality (AR) have been embraced by marketers and consumers alike. Now that they have hit the mainstream, these tools have become highly relevant to the printing industry at large—and not just a handful of printers whose clients are massive consumer brands.

On August 24 at 1 pm EST, a panel of interactive print experts will look at the latest technologies and how printers and agencies can use—and are using—them to add value to clients’ projects. Industry analyst and WhatTheyThink contributor Heidi Tolliver-Walker will leads a panel discussion featuring Joanne Gore of Gore Communications (and WhatTheyThink contributor) and Joe Zeff, president of Joe Zeff Design, Inc., a pioneer in interactive storytelling.

What you’ll learn:

• The latest—and popular—technologies for making print interactive.
• How QR codes have become an integral part of our everyday life and make print a high-value touchpoint for customer communications.
• Different types of AR and how they can be used to drive revenue.
• How AR is quickly becoming adopted by marketers—and what that means for you.
• What a “holotwin” is and how it can be used to tell better stories.

A complete archive of slides and audio will be available for download following this session.

Register now!

“Interactive Print in the Real World: What’s Really Working” is the latest installment in WhatTheyThink’s monthly half-hour LunchNLearn webinar series.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization, offering a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide-Format & Signage, Labels & Packaging, Software, Print Finishing, Textiles, and Industrial Print. WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth. For more information about partnering with WhatTheyThink, contact Eric Vessels at [email protected], Kelley Holmes at [email protected], or Stephanie Papp at [email protected].