Available for all Inkcups cylindrical digital machines, the Lustre Effect is a new design technique that enables printing of decorative metallic-looking embellishments

Danvers, Mass. - Global printing industry leader Inkcups announces the launch of the Lustre Effect for the Helix® line of printers, a technique that allows for a metallic appearance on aluminum, stainless, and other metal cylindrical vessels. Through software technology, the Lustre Effect is achievable on all Inkcups digital cylinder printing machines; joining other print innovations much like mirror print, tone on tone, and contour print.

The Lustre Effect allows for a range of hundreds of metallic shades for unique and eye-catching graphics. For limitless creativity, it also offers unlimited embellishment features to create gradations, dimensions, hidden and subtle watermarks, and patterns with the metallic colors.

The Lustre Effect benefits brand managers, product managers, advertising agencies, and other organizations looking to differentiate themselves and their clients from competitors by offering unique metallic colors in a simplified design and print production process. The specialized software that enables print technique Lustre Effect eliminates time consuming manual steps and trial and error to save time and money. Now, brands big or small can focus on the work that matters most – creating beautiful works of art accurately and in the most efficient, economical way.

“We’re excited to offer the Lustre Effect to customers as a value-added complement to our leading digital cylinder printers. This new technique will enhance their offerings by enabling them to print metallic colors and embellishments on products like aluminum cans, stainless tumblers, and more. The Lustre Effect and its features expand a brand’s creativity making it possible to visualize and create more compelling printed products and generate new revenue opportunities,” said Ben Adner, CEO of Inkcups.