Two Sides, the print and paper advocacy group, is excited to announce its newest member, ELMA, the European Letterbox Marketing Association.

ELMA is the leading European organisation for doordrop solutions which include the distribution of any print media, such as; leaflets, flyers, catalogues, brochures, free newspapers and product samples. ELMA selects its members carefully to represent the best in class in each market ensuring quality and professionalism for clients looking to use this channel.

“Doordrop, or unaddressed mail, is a highly effective and popular media to promote products and services as it directly engages the consumer in the relaxed environment of their homes. They are accountable and integrate wonderfully with other in-home media, such as television and the internet.” says Mark Davies, Chairman for ELMA.

ELMA’s vision is to be Europe’s centre of excellence and innovation for letterbox marketing and provide clients with superior resources, experience and knowledge, all in a sustainable format.

“We are delighted to become a member of Two Sides. As a letterbox marketing association, it is important to highlight the sustainability of our products. By joining Two Sides, we have access to a range of resources and facts that are great to help us communicate sustainability within our own business and to our customers.” says Mark Davies.

“Our partnership with ELMA will help us tell the great sustainable story of door drop mail, to consumers, to inform them about the environmental merits of print and paper. Welcoming new members on board is always a pleasure and we look forward to working with ELMA,” says Jonathan Tame, Managing Director of Two Sides UK.

By joining Two Sides, ELMA has access to a large library of co-brandable communications tools, consumer research, industry-leading information, sustainability advice, and events.

For more information about the many benefits of joining Two Sides, please visit: www.twosides.info/why-join-two-sides. 

To find out more about ELMA, please visit: www.elma-europe.com.