UK-leading B2B data list provider mib Business Data has officially joined with sister company Let’s Run Social to create Let’s Run Marketing.

Run by social media marketing specialists James Urquhart and Nick Boddington for the last 12 years, Leamington Spa-based mib Business Data provides organisations with GDPR-compliant data – specialising in the automotive sector – to better engage with customers and prospects.

In 2020, James and Nick came together to form Let’s Run Social – a social media marketing brand in Kenilworth whose online successes include helping Rainclear Systems to generate £20,550 revenue – from £1,500 of online spend – and creating Facebook ads that drove £1.5 million in sales for CB Heat Pumps, in just three days.

Coming together once more, the co-founders have launched their third business together – Let’s Run Marketing – an organisation that works closely with clients to attract new customers via multi-channel marketing.

Speaking about the fresh venture, experienced digital marketer James said: “We’ve seen a growing demand for our marketing services – particularly throughout the pandemic. And we recognised that by using the business platforms we had already established, we could help clients do even more with their online presence and commercial resources.

“This is a big step forward for both mib Business Data and Let’s Run Social – it means B2B and B2C organisations can access our specialisms all under one roof.

“With Let’s Run Marketing, clients will be able to access our wealth of data and tap into the team’s array of expertise in social media, email comms, copy, creative, direct mail and strategy.”

The formation of the two brands comes on the back of a strong period of growth and the announcement of key senior hires, such as Jake Sweeney as chief strategy officer. Previously with marketing automation platform Force24, Jake’s client portfolio included BBC Children in Need, Travis Perkins, PDSA and Hitachi Capital.

The three businesses will continue to run separately so they can keep providing tailored services, or organisations can opt for a full suite of services with everything under the Let’s Run Marketing offering.

Clients will also be able to book onto virtual slots for The Ads Clinic – where a Let’s Run Marketing specialist helps personalises an online action plan for businesses to drive more revenue from their Facebook and Instagram ad campaigns.