Boston, MA -- April 10, 2001 Digital Art Exchange, Inc. (DAX), a company focused on improving productivity and profitability for organizations involved in graphic communications, today announced that Christopher J. Heric has accepted an independent technical advisory role at DAX. Heric, a well-known digital prepress and publishing consultant and member of Adobe Technical Advisory Boards, the preliminary K2 Advisory Board and SWOP Review Committee, brings a wealth of PDF publishing, production workflow and Internet-based publishing knowledge and experience to DAX. “We’re honored and excited to welcome Chris Heric as an advisor to the DAX team,” said Martijn van Steeg, DAX COO. "Chris brings a distinguished level of expertise to the graphic communications industry as a whole, and has been a key influence in the adaptation of promising workflow technologies, such as PDF publishing and Internet-based document publishing. His experience will be invaluable to DAX, as we strive to create products that move toward an all-digital workflow.” Founded in 1995, DAX was one of the first companies to recognize the value of open standards and what an all-digital workflow means for companies involved in graphic communications. The core DAX managed Internet and Internet-based applications, including the company's latest DAX-IT secure information transfer solution and its upcoming DAXProof 2.0 solution, continue to reflect this value. As the printing, publishing and graphic arts industries take advantage of open standards, DAX is at the forefront of providing the technology and services that enable an all-digital workflow.