Rockford-based agency Trekk was honored to win the Sappi Best Use of Paper Award at the 2022 PRINT Awards, announced at this year's HOW Design Live conference. The award recognizes the agency's design work on an application sample for long-time client Canon Solutions America. The project, called Open Kitchen, was a collaboration between Canon Solutions America, thINK, Trekk, and print services provider Copy General.

About Open Kitchen
Canon Solutions America, in partnership with thINK, was looking for an application sample to show off the capabilities of its new varioPRINT iX-series press. The varioPRINT iX inkjet color digital press combines stunning image quality and a wide media range with the high productivity and cost-efficiency of inkjet printing. CSA wanted to showcase these benefits by creating a high-end campaign featuring vibrant colors and variable data printing.

To create this application sample, Trekk developed the Open Kitchen brand and an associated launch campaign. Open Kitchen is a fictitious food delivery service centered around a mission to connect customers to their kitchens, their food, and one another.

Open Kitchen Recipe Cards
The campaign includes four print pieces that demonstrate a customer’s journey from awareness through post-purchase, with personalization of both text and images. The samples begin with a variable Launch Announcement Bifold Brochure, followed by a Recipe Booklet shipped in each customer's first order. The Recipe Booklet comes complete with detachable Recipe Cards, printed on synthetic stock and based on their chosen menu. A Post-Purchase Postcard with referral coupon follows the first meal kit, and a Quarterly Newsletter Trifold keeps customers engaged.

Both the Recipe Booklet and the Quarterly Newsletter Trifold were printed on Sappi EuroArt Gloss 100 lb. Cover, while the Bifold Brochure and the Post-Purchase Postcard were printed on Neenah Classic Linen 100 lb. Cover and the Recipe Cards were printed on Nekoosa Synaps OM 111 lb. Cover.

The Open Kitchen application sample is available for Canon Solutions America production inkjet customers to use as a means to demonstrate the superior quality of the varioPRINT iX-series press. They can access the print files for free at thINKForum.com, a site that features resources available exclusively to Canon customers.

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