CAMBRIDGE, UNITED KINGDOM – UK-based prepress company Hamillroad Software has today announced the appointment of Dale Patterson as Vice President of Narrow Web Sales, North America.

Based in North Carolina, USA, Patterson brings extensive sales experience and success across the flexographic market in North America and Europe, as well as a wealth of experience in the print industry from his previous roles at companies including DuPont, Flint, Harper Corp., and Fujifilm. Additionally, he has been an involved member of the TLMI, FTA, and various trade organizations within the industry.

The new role focuses on driving the growth of Bellissima across North America, specifically in the narrow web label and tag market, where there is demand from brand owners and private-label looking to Flexo to deliver higher-quality labels sustainably, and converters looking to leverage the increased press utilisation Bellissima DMS with Expanded Color Gamut (ECG) unlocks.

Hamillroad CEO Andy Cave commented: “Welcoming Dale to the team continues to strengthen our ethos of employing highly-skilled, experienced individuals who understand the challenges that printers face. Securing growth in the narrow web sector will strengthen our market position and highlight why Bellissima should be a printer’s first and only choice when considering technology to transform its business. I am confident Dale will excel in this role and be a great asset to our expanding team.”

Commenting on his new role, Dale said, “I am thrilled to join Hamillroad at a time of expansion. It is exciting to work closely with Bellissima; it’s a revolutionary technology that is a step-change for Flexo. I look forward to creating a positive impact in the Narrow Web sector with customers who can achieve great success with our technology.”