BOULDER, Colo. -- Snow Peak Capital, LLC ("Snow Peak"), a Boulder-based private equity firm, today announced that it has made a majority investment in Sandy Alexander, Inc. ("Sandy Alexander" or "the Company"), a leading multi-channel marketing communications company, in partnership with Sandy Alexander's management team and other previous owners.

Founded in 1963, Sandy Alexander offers a variety of direct marketing services, including printing and finishing services as well as visual effect experiences. The firm serves the retail, casual dining, technology, automotive and healthcare industries. Sandy Alexander has multiple software offerings that cater to a broad range of customers. Sandy Alexander is headquartered in New Jersey with additional facilities in Florida and in Southern California.

Boulder-based private equity firm Snow Peak Capital has acquired multi-channel marketing firm Sandy Alexander.

"We look forward to partnering with Snow Peak Capital to enhance the breadth of solutions we can provide to our customers. Our collaboration with Snow Peak will provide us with the capital and operational support we need to help guide our future growth initiatives," said Michael Graff, President & CEO of Sandy Alexander.

Steve Yager, Managing Partner at Snow Peak, commented, "We are honored to team up with Sandy Alexander during the Company's exciting next phase. This transaction presents an ideal opportunity for Snow Peak to leverage its M&A expertise, operating experience, and broad network to continue to build on the world-class marketing solutions Sandy Alexander has built over the last 60 years."

"Snow Peak has a long track-record of success with investing in businesses to achieve growth and margin improvement," stated Anthony Chirikos, Partner at Snow Peak. "We plan to support Sandy Alexander with the investments and resources it needs to achieve future growth, both organically and through acquisitions."

Stradling Yocca Carlson & Rauth acted as legal advisor to Snow Peak Capital. New Direction Partners and Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. served as financial and legal advisors, respectively, to Sandy Alexander. Global Endowment Management provided equity financing alongside Snow Peak in this transaction. Debt financing for the transaction was provided by PNC Bank.

For more information, visit: www.snowpeakcapital.com and www.sandyinc.com.