Following 18 months of development and testing, web to print specialist Infigo has launched its hotly anticipated InDesign plugin, Infigo Invent. Described as a “game changer” for web-to-print, this new integration combines the design flexibility of InDesign with the functionality of end-to-end web-to-print.

This powerful integration gives Infigo users greater design capabilities, particularly for dynamic products, while slashing the time it takes to create and migrate PDF templates by up to 80%.

This means users of Infigo’s web-to-print platform can create and test new products quicker than ever before. Which is why customers who have tested the plugin have described it as “a game changer.”

Disrupting the web-to-print industry
Douglas Gibson, managing director of Infigo, says: “Our entire approach to web-to-print has always been about listening to our customers and developing modules and integrations that makes their lives easier and their businesses more profitable. And this integration is one that we know will massively disrupt the web-to-print industry.

“Rather than building out a template in the browser from scratch, you can create it in InDesign and import seamlessly to your Infigo storefront. In short it allows you to control settings and features for your design template, directly from InDesign.

“This includes variable text fonts and colours, restrictions on element position, generation of forms, and much more.”

Missing piece of the web-to-print puzzle
Douglas says that the enthusiastic feedback from beta testing has reinforced the demand for such an integration.

“The overall response is that this is a feature that will set the trend for the web-to-print industry for the next decade. Printers can slash the time it takes to set up a MegaEdit ready template by up to 80%. So not only will our users be able to create more dynamic products, they’ll be able to make them available to customers in a fraction of the time.

“It’s our goal to empower our customers to take an entrepreneurial approach to web-to-print – to quickly react to industry and societal trends and develop profitable new revenue streams. We feel that this is the missing piece of the puzzle that the industry has been waiting for.”

Regular updates, based on your feedback
Despite an impressive array of functionality, the integration, like the overall Infigo platform, will be regularly updated.

Douglas says: “We’re always listening to our customers and while we are immensely proud of the integration, we won’t be resting on our laurels. As well as a suite of additional functions that we’re working on, we want to know what features printers and designers require to help improve the entire design and production process.

“In short we’re dedicated to helping print businesses reduce costs, streamline their processes and take advantage of new revenue streams, which simply isn’t possible with a lot of other web-to-print platforms.”