In the Graphic Communication Advisors Group (GCAG) April 2022 article, printing industry advocate Steven Schnoll presents: “Leveraging Printing’s Great Journey with New Ideas –The value of omni-channel marketing.”

Schnoll explores s omni-channel marketing as a seamless business strategy using multiple marketing techniques including print and digital across channels using devices and platforms to promote products and services. He believes that those who have not implemented such a strategy may realize a negative business impact. While some core elements of printing may remain constant, according to Schnoll, advances in new digital and social media technology now provide information and decision-making data we could never have imagined a decade ago.

Schnoll said, “I have long felt that my mission as a management advisor has been to bring back traditional graphics-oriented organizations from the brink of a broken business plan to one with great potential.” In his article, Schnoll shares some of his own personal experiences as a former printing business owner as well as new ideas on how to propel a print organization forward. He describes the role that stakeholders—employees, customers, vendors, and others—play in such efforts.

Harvey Levenson, Cal Poly Professor Emeritus and Coordinator of the GCAG (https://hrlevenson.wixsite.com/gcag), said, “Steven Schnoll’s marketing strategy is a modern vision for a printing company’s success today and in the future. For example, he describes how Artificial Intelligence, and even social media platforms such as TikTok, opens doors for business growth.”

Schnoll’s article emphasizes that printing by itself is no longer the single way for printing companies to deliver content. For the complete article, see: https://tinyurl.com/2p9fysa8. 

About the Graphic Communication Advisors Group
The Raymond J. Prince Graphic Communication Advisors Group  (https://hrlevenson.wixsite.com/gcag) is a group of specialists and experts accessible to the printing, publishing, packaging, and related communities. The group provides fresh, outside perspectives representing a broad range of experiences and a long-term commitment to all facets of the graphic arts industries. Many of the GCAG consultants and practitioners are industry’s “household names” and best-known managers, technologists, scientists, researchers, authors, and Expert Witnesses. They bring the power of their deep expertise and problem-solving acumen to bear on training and solving difficult problems.