San Francisco, California March 29, 2001Macromedia, Inc. (NASDAQ: MACR) today announced the opening keynote at its upcoming UCON 2001 user conference will focus on how Macromedia will continue to make dynamic content even more accessible, approachable, and affordable, taking into account its recent merger with Allaire Corp. The keynote will feature Macromedia executives Rob Burgess, chairman and CEO; Kevin Lynch, president products; and Jeremy Allaire, chief technology officer. The keynote will focus on how Macromedia is uniting designers and developers to build great user experiences. "Macromedia enables more than two million Web professionals to define and deliver on what the Web can be, and our merger with Allaire will help make their jobs even easier," said Burgess. "We are looking forward to showing our developer community the vision we have for making Web design and development more accessible with even better results." The keynote will be immediately followed by a usability panel that will continue the ongoing Macromedia developer community dialogue about creating effective user experiences. The panel features Web usability and designer experts including: Hillman Curtis, Macromedia Flash developer extraordinaire; Steve Krug, usability expert and author of "Don't Make Me Think! A Common Sense Approach to Web Usability"; Bernd Ewert, director of user interface design, America Online; and Jeffrey Veen, Webmonkey columnist, speaker, usability expert, and the author of "The Art & Science of Web Design." Macromedia UCON 2001 will be held April 10-12 at the New York Hilton. For complete conference details and registration information, go to http://ucon.macromedia.com/ UCON 2001 offers three days of intense learning, skill building, and information exchange across seven different breakout tracks: Creating Killer Content with Macromedia Flash, Advanced Macromedia Flash, Designing with the Dreamweaver Platform, Application Building with Dreamweaver UltraDev, Building Magnetic Content with the Director Shockwave Studio, Dynamic Content, and The User Experience. The show also features parties, awards ceremonies, exhibitor showcases, and sneak previews of future Macromedia technologies.