Juan da Silva appointed GM from 7th March 2022

Esko, the global developer of integrated software and hardware solutions that digitize, automate and connect the go-to-market process of consumer goods, has announced that Juan da Silva has been appointed General Manager of its Latin America operations.

From 7th March 2022, Juan will be responsible for the management of the commercial, support and financial performance of the Latin American business, operating from the company’s offices in São Paulo, Brazil.

“This last year, I have had the privilege of leading the Esko team as Sales Director for the North Cone, where we have successfully integrated AVT sales in the region,” said Juan. “I am delighted to now take on the role of General Manager at what continues to be a very exciting time for the business, with a clear focus on delivering innovations that support our customers along their digital transformation journey.”

Juan has an impressive 35 years’ experience in the printing industry, spending 32 of those years in Latin America. During his career he spent 19 years in Markets Development with Eastman Kodak, Atlantic Zeiser, and X-Rite, where he was instrumental in launching the brand, products, and technology. He spent the next 12 years with AVT, expanding market penetration and product recognition in the packaging, labels, and metal markets.

“I am looking forward to supporting the region as we look to expand our foothold in the flexo market with Esko Crystal technology and continuing to demonstrate the incredible benefits our customers can enjoy with the comprehensive AVT inspection system,” said Juan. “As I will retain my responsibilities as North Cone Sales Director, I am also looking forward to continuing working with the talented team to drive sales and support, unlock new software opportunities and improve channel management.”