Despite COVID, CMYUK’s EFI sales are up 14% on its best year

CMYUK, Shrewsbury: CMYUK has been named as EFI’s biggest revenue generating partner globally. The achievement covers EFI’s principal printer portfolio, Fiery display graphics software and digital front-end products for 2021.

This figure exceeds CMYUK’s best ever revenue year for EFI products recorded in 2019 by 14%. The growth in sales is attributed to CMYUK focussing and correlating EFI innovation with the unprecedented market conditions bought about by the COVID-19.

“During the Pandemic the industry needed to streamline and create efficiency within production. EFI products have allowed many businesses to consolidate the number of assets they had operated and implement automation into their businesses, ultimately creating the productivity objectives they were looking for.

“The UK government provided a great deal of financial assistance to UK businesses, so this supported new and existing customers to re-evaluate their position and forward strategies,” said Robin East, Group Commercial Director, CMYUK.

CMYUK has been EFI’s exclusive distributor in the UK and Ireland for 17 years. In that time, it has established a very significant installed base of EFI printer technology.

Paul Cripps, EFI MD/VP of Sales EMEA and India, said: “To surpass pre-pandemic revenue amid the challenges of 2021 is testament to the remarkable work of the CMYUK team. This achievement demonstrates their commitment to understanding customers’ changing needs, and it has been great to see how closely CMYUK works with customers to ensure they are set up for success and are able to get the most out of their EFI products. We look forward to seeing how they continue to support their growing customer base.”