LAS VEGAS – PRINT UV 2022 organizers announced that keynoter Warren Werbitt, one of the printing industry’s foremost champions, will get the conference off to a rousing start with a candid and insightful take on “Why UV Matters in the Crazy World of Print.”

Werbitt’s keynote address on Thursday, March 17, will immediately follow the welcome breakfast and kickoff, fueling the momentum of the conference’s long-awaited 13th edition after the pandemic forced its cancellation for the past two years.

Taking place March 16-18 at the Wynn Encore Resort Las Vegas, PRINT UV 2022 will reunite experts from the United States and abroad to discuss the latest processes and advancements in the realm of UV and LED UV printing, which uses ultraviolet light to cure inks and coatings and has numerous advantages over the use of heat and evaporation as drying processes.

“We are so excited to have Warren as our keynote speaker at this year’s event” said Hans Ulland, co-founder of PRINT UV. “Warren’s enthusiasm for printing, his no holdback, ‘tell-it-like-it-is’ approach, and his genuine care of all of us in the industry are perfect in today’s climate.”

Well-known throughout the industry as “The Print Whisperer,” Werbitt has built his businesses and brands by pushing boundaries, creating traction and “saying what many people are too afraid to say about the printing industry.” For more than 25 years he has outspokenly evangelized print and immersed clients into a world in which their brands “vibrate” through next-level print communications.

Werbitt founded and ran Pazazz, one of Canada’s most innovative printing companies, and went on to embarking on a solo career as an outspoken advocate for print in all forms through his new platform theprintwhisperer.com. He regularly advises numerous companies, associations and media in the industry on strategy and evangelization of the printing message, holds roles on influential print industry boards and provides regular commentary on WhatTheyThink.com. He promises in his keynote address not to sugarcoat and to deliver the “honest truth” as it relates to the reality of the print industry today.

“Whether your weapon of choice is UV, H-UV or LED-UV, today’s technology brings unprecedented opportunities for print and new avenues for business, and this conference is one of the most unique venues I have ever encountered to network, learn and grow from,” said Werbitt. “I am thrilled to return to PRINT UV this year and talk about where we are today as an industry, the biggest problems we face, and how printing is transforming in a large part because of UV and conferences such as this one.”

To learn more about Warren, visit www.theprintwhisperer.com. To learn more about PRINT UV, and to register for this year’s event, visit www.printuv.com.

Because of its intimate format, PRINT UV limits the number of attendees it allows; the event has sold out every year since its inception. Those wishing to register or learn more about the annual conference can visit printuv.com, companies interested in sponsorship opportunities can call (715) 425-5600.