FREMONT, Calif., March 23, 2001 – Based on the success of its online community and educational site, Lexar Media, Inc. (NSDQ: LEXR), a leading designer, developer and manufacturer of award-winning digital film and connectivity products for the digital photography market, today launched the Japan edition of SayCheese.com. The site can be found at www.SayCheese.com/japan “Digital photography in Japan continues to gain in popularity, which means that more people need information about products, services and how to improve their picture-taking skills,” said John Reimer, president and CEO of Lexar Media. “As a digital photography company, Lexar Media is uniquely positioned to offer comprehensive, current information for this market since we have strategic relationships with many digital camera manufacturers around the world.” SayCheese.com/Japan is chartered to be a one-stop online resource for digital photography. Like its English-language counterpart, the Japan Web site features digital photography news and articles, product information and specifications, reviews, overviews, tips from the pros and helpful links. Photographers of all levels, from beginner through professional, will find content of interest. “Digital photographers in Japan are highly-educated, sophisticated and will seek out the newest products and information; they want to be aware of the best and most innovative products and resources on the market,” said Takashi Yamamoto, manager of the SayCheese.com/Japan Web site. “The site provides this information to a digital photography market hungry for information.”